Does Monday.com Have Email Marketing? Here’s What You Need to Know

Many businesses turn to monday.com for project management and team collaboration, but when it comes to building a comprehensive business toolkit, one question frequently arises: Does monday.com have email marketing capabilities? The answer might surprise you.

What Monday.com Actually Offers for Marketing Teams

Monday.com positions itself as a unified work platform with specialized tools for different business functions, including marketing. Their marketing solutions focus on campaign management and workflow organization rather than direct email deployment.

Marketing Campaign Management

The platform provides robust tools for planning and executing marketing campaigns. Teams can create detailed campaign timelines, assign tasks to team members, and track progress from initial concept to final delivery. This includes managing email marketing campaigns as part of larger marketing initiatives.

Content Calendar and Planning

Monday.com excels at helping marketing teams organize their content calendars. You can plan email campaigns alongside social media posts, blog content, and other marketing activities in one centralized location. This bird’s-eye view helps ensure your email marketing aligns with your overall marketing strategy.

Team Collaboration Features

The platform’s collaboration tools allow marketing teams to work together on email campaign creation. Team members can share feedback, approve copy, and coordinate on design elements before campaigns go live through your chosen email marketing platform.

AI-Powered Marketing Tools

Monday.com incorporates AI features that can assist with marketing tasks, including AI translation capabilities that help teams create multilingual email campaigns and AI summaries that streamline campaign reporting.

Lead Management with Monday.com

Monday.com can be used effectively to manage and organize email marketing leads, even though it doesn’t send emails directly. Marketing teams can store lead information, track lead status, and assign follow-up tasks within boards. By integrating monday.com with email tools or CRMs, leads captured through email campaigns can automatically flow into monday.com for further nurturing. This structured approach ensures no lead is overlooked and helps sales and marketing teams stay aligned. With clear visibility into lead stages, teams can prioritize high-value prospects and improve conversion rates through better coordination and accountability.

Email Approval Workflows

One of monday.com’s strongest use cases in email marketing is managing approval workflows. Before an email campaign is sent, multiple stakeholders often need to review copy, design, and messaging. Monday.com allows teams to create approval stages, assign reviewers, and track feedback in one place. Status columns and notifications ensure approvals don’t get delayed. This reduces errors, improves quality control, and keeps campaigns on schedule. For larger organizations or agencies working with clients, approval workflows help maintain brand consistency and ensure all emails meet compliance and brand guidelines before deployment.

Managing Email Campaign Deadlines

Keeping email campaigns on schedule can be challenging, especially when multiple teams are involved. Monday.com helps by providing clear timelines, dependencies, and reminders. Marketing teams can set deadlines for copywriting, design, testing, and launch phases. If one task is delayed, the platform makes it easy to adjust timelines and notify stakeholders. This level of visibility reduces last-minute rushes and missed send dates. By using monday.com to manage deadlines, teams can maintain consistency in email frequency and ensure campaigns go out at the most strategic times.

Audience Segmentation Planning

While segmentation happens inside email platforms, monday.com can help plan and document segmentation strategies. Teams can define target audiences, segmentation rules, and messaging angles within boards. For example, you can track segments like new subscribers, returning customers, or inactive users and align campaigns accordingly. This planning ensures that the right message reaches the right audience. Having segmentation logic documented in monday.com also helps new team members understand campaign strategy quickly and keeps everyone aligned on who each email campaign is intended for.

Cross-Team Alignment for Email Marketing

Email marketing rarely works in isolation. It often involves coordination between marketing, sales, design, and leadership teams. Monday.com acts as a central hub where all stakeholders can collaborate. Sales teams can provide input on messaging, designers can upload creative assets, and managers can track progress in real time. This cross-team alignment reduces miscommunication and speeds up execution. When everyone works from the same platform, email campaigns become more cohesive and better aligned with overall business goals, resulting in stronger performance and clearer messaging.

Managing A/B Testing Processes

A/B testing is essential for improving email performance, and monday.com can help manage the process efficiently. Teams can plan test variations, track hypotheses, document changes, and record results in dedicated boards. While testing itself happens in email platforms, monday.com keeps the strategy and learnings organized. Over time, this creates a valuable knowledge base of what works and what doesn’t. By tracking A/B tests systematically, teams can make data-driven decisions, refine messaging, and continuously improve open rates, click-through rates, and conversions.

Compliance and Review Tracking

Email marketing often requires compliance with regulations like GDPR or CAN-SPAM. Monday.com can be used to track compliance checks and legal reviews before campaigns are launched. Teams can add checkpoints for consent verification, unsubscribe links, and data usage approvals. This structured process reduces legal risks and ensures best practices are followed consistently. By documenting compliance steps in monday.com, businesses create a transparent audit trail that protects the brand and builds trust with subscribers. This is especially important for larger organizations and regulated industries.

Scaling Email Operations with Monday.com

As businesses grow, email marketing operations become more complex. Monday.com helps scale these operations by standardizing workflows, templates, and processes. Teams can duplicate proven boards for new campaigns, onboard new team members faster, and manage higher campaign volumes without losing control. Integrations and automations further reduce manual work. While email execution still happens elsewhere, monday.com provides the structure needed to scale efficiently. This makes it an ideal platform for growing marketing teams that need organization, visibility, and consistency across all email initiatives.

How Monday.com Integrates with Email Marketing Platforms

While Monday.com doesn’t send marketing emails directly, it integrates seamlessly with popular email marketing tools through its extensive marketplace of apps and integrations.

Popular Email Marketing Integrations

The platform connects with leading email marketing services like Mailchimp, Campaign Monitor, and Constant Contact. These integrations allow you to manage your email marketing workflows in Monday.com while still using specialized tools for email deployment.

Workflow Automation

Through integrations and automation features, you can set up workflows that trigger actions in your email marketing platform based on activities in Monday.com. For example, when a project reaches a certain milestone, it could automatically trigger an email campaign to relevant stakeholders.

Data Synchronization

These integrations often include data synchronization features, ensuring that contact information and campaign performance data flow smoothly between your Monday.com workspace and your email marketing platform.

What You Can Do with Monday.com for Email Marketing

Even without native email sending capabilities, monday.com offers several valuable features for email marketing teams.

Campaign Planning and Strategy

Use Monday.com to map out your email marketing calendar, plan campaign sequences, and coordinate timing with other marketing activities. The platform’s visual project management tools make it easy to see how email campaigns fit into your broader marketing timeline.

Performance Tracking and Reporting

While you’ll track open rates and click-through rates in your email platform, Monday.com can help you monitor higher-level campaign performance metrics and ROI. Create dashboards that combine email marketing results with other business metrics for comprehensive reporting.

Creative Asset Management

The platform’s Digital Asset Management capabilities help marketing teams organize email templates, images, and other creative assets. This ensures brand consistency across all email communications and makes it easier for team members to find approved resources.

Client and Stakeholder Communication

For agencies or in-house teams that need to report on email marketing performance, Monday.com provides tools to create professional reports and facilitate client communication around campaign results.

Alternatives for Dedicated Email Marketing

If you’re specifically looking for email marketing capabilities, you’ll need to look beyond monday.com to specialized platforms.

All-in-One Marketing Platforms

Tools like HubSpot, Marketo, and Pardot offer comprehensive marketing automation that includes email marketing alongside CRM and project management features. These might be better options if you want everything in one platform.

Dedicated Email Marketing Tools

Platforms like Mailchimp, Constant Contact, and Campaign Monitor focus specifically on email marketing and often provide more advanced email-specific features than general work management platforms.

Integration Strategies

Many successful marketing teams use Monday.com for campaign planning and project management while relying on specialized email platforms for actual email deployment. This hybrid approach often provides the best of both worlds.

Making the Right Choice for Your Business

The question isn’t really whether Monday.com has email marketing features, but whether its approach to marketing management fits your team’s needs.

Monday.com works well for businesses that want to centralize their marketing planning and coordination while using best-in-class tools for specific functions like email marketing. If you value having all your marketing projects, timelines, and team collaboration in one place, Monday.com could be an excellent addition to your marketing stack.

However, if you’re looking for a platform that handles everything from email template creation to automated drip campaigns, you’ll need to supplement monday.com with dedicated email marketing tools or consider alternative platforms altogether.

Getting Started with Monday.com for Marketing

If you decide to incorporate Monday.com into your marketing workflow, the platform offers several resources to help you get started. Their marketing templates provide pre-built structures for common marketing scenarios, including email campaign management workflows.

The platform’s AI-powered features can help streamline many marketing tasks, and its extensive integration marketplace makes it easy to connect with your existing email marketing tools. Many marketing teams find that Monday.com helps them stay organized and aligned, even when they’re using multiple specialized tools for different aspects of their marketing efforts.

FAQ: Monday.com and Email Marketing

1. Does monday.com have built-in email marketing features?

No, monday.com does not offer native email marketing capabilities like sending bulk emails, managing subscribers, or running drip campaigns. It focuses on project management and workflow organization.

2. Can I send marketing emails directly from monday.com?

No. Monday.com cannot send marketing emails on its own. You need to integrate it with a dedicated email marketing platform such as Mailchimp, Campaign Monitor, or Constant Contact.

3. How does monday.com support email marketing teams?

Monday.com helps with email marketing by managing campaign planning, content calendars, task assignments, approvals, collaboration, and performance tracking at a strategic level.

4. Which email marketing tools integrate with monday.com?

Monday.com integrates with popular tools like Mailchimp, Campaign Monitor, Constant Contact, HubSpot, and other marketing automation platforms through its app marketplace and third-party tools like Zapier.

5. Can monday.com automate email-related workflows?

Yes. Through integrations and automations, monday.com can trigger actions such as updating campaign status, syncing contact data, or notifying teams when an email campaign milestone is reached.

6. Is monday.com suitable for managing email campaigns?

Yes. While it doesn’t send emails, monday.com is excellent for planning, organizing, and coordinating email campaigns as part of a broader marketing strategy.

7. Can I track email marketing performance in monday.com?

Indirectly, yes. You can import or sync performance data from your email marketing platform and display high-level metrics using monday.com dashboards.

8. Is monday.com a replacement for email marketing platforms?

No. Monday.com complements email marketing platforms but does not replace them. It works best alongside specialized email tools.

9. Who should use monday.com for email marketing workflows?

Marketing teams, agencies, and businesses that need strong collaboration, campaign planning, and workflow visibility will benefit most from using monday.com alongside email tools.

10. What’s the best way to use monday.com for email marketing?

The best approach is a hybrid setup—use monday.com for planning, collaboration, approvals, and reporting, and a dedicated email marketing tool for execution and automation.