Building a website is just the beginning. Once you’ve created your online presence, the next challenge is staying connected with your audience. Many Wix users wonder if they can handle their email marketing needs without switching platforms. The short answer is yes—Wix offers built-in email marketing tools that integrate seamlessly with your website.
This guide will explore Wix’s email marketing capabilities, compare them to other platforms, and help you decide if Wix is the right choice for your email campaigns.
What is Wix Email Marketing?
Wix Email Marketing is a built-in feature that allows website owners to create, send, and track email campaigns directly from their Wix dashboard. Launched as part of Wix’s effort to provide an all-in-one business solution, this tool eliminates the need for third-party email marketing platforms.
The feature comes included with most Wix plans, making it accessible to businesses of all sizes. You can design newsletters, promotional emails, and automated campaigns using Wix’s drag-and-drop editor, similar to how you build your website.
Key Features of Wix Email Marketing
Template Library and Design Tools
Wix provides dozens of professionally designed email templates that match your website’s style. The templates are mobile-responsive and cover various purposes, from welcome emails to product announcements. You can customize colors, fonts, and layouts to maintain brand consistency.
The drag-and-drop editor makes it easy to add images, buttons, and text blocks without any coding knowledge. You can also import content directly from your Wix website, ensuring your emails and site have a cohesive look.
Contact Management and Segmentation
Managing your email list is straightforward with Wix’s contact management system. You can import existing contacts, collect new subscribers through website forms, and organize your audience into different segments.
Segmentation options include:
- Purchase history
- Website activity
- Geographic location
- Custom tags
This allows you to send targeted messages to specific groups, improving engagement rates and conversion potential.
Automation Capabilities
Wix Email Marketing includes basic automation features that can save you time and improve customer relationships. You can set up:
Welcome Series: Automatically send a sequence of emails to new subscribers
Abandoned Cart Recovery: Remind customers about items left in their shopping cart
Post-Purchase Follow-ups: Thank customers and encourage reviews after a purchase
Birthday Campaigns: Send special offers on subscribers’ birthdays
These automated workflows run in the background, nurturing leads and customers without constant manual effort.
Analytics and Reporting
Understanding your email performance is crucial for improvement. Wix provides detailed analytics, including:
- Open rates
- Click-through rates
- Unsubscribe rates
- Revenue generated from campaigns
You can also track which links get the most clicks and see how your email campaigns contribute to website traffic and sales.
Wix Email Marketing Pricing
Wix Email Marketing follows a freemium model with usage-based pricing:
Free Plan: Send up to 5,000 emails per month to unlimited contacts
Unlimited Plan: Starting at $9 per month for unlimited emails
The free plan is generous compared to many competitors, making it attractive for small businesses and startups. As your email volume grows, the unlimited plan becomes cost-effective, especially when you consider it’s bundled with your website hosting.
Advantages of Using Wix for Email Marketing
Seamless Integration
The biggest advantage is integration. Your email marketing tool shares the same dashboard as your website, online store, and other business tools. This means:
- Consistent branding across all touchpoints
- Automatic synchronization of customer data
- Simplified workflow management
- Single login for all your digital marketing needs
User-Friendly Interface
Wix’s reputation for simplicity extends to its email marketing tools. The interface is intuitive, with clear navigation and helpful tooltips. Most users can create their first email campaign within minutes of logging in.
Cost-Effective Solution
For small to medium businesses, Wix Email Marketing offers excellent value. You avoid the additional monthly cost of a separate email marketing platform while still accessing essential features.
Mobile Optimization
All email templates are automatically optimized for mobile devices, ensuring your messages look professional across all screen sizes. This is particularly important since over 40% of emails are opened on mobile devices.
Limitations to Consider
Limited Advanced Features
While Wix covers the basics well, it lacks some advanced features found in dedicated email marketing platforms:
- A/B testing capabilities are limited
- Advanced automation workflows are not available
- Behavioral triggering options are basic
- Integration with external CRM systems is limited
Deliverability Concerns
Email deliverability—ensuring your emails reach the inbox rather than spam folders—can be challenging for newer platforms. Established email marketing services often have better relationships with email providers and more sophisticated delivery infrastructure.
Scalability Questions
While Wix works well for small to medium businesses, large enterprises might find the platform limiting. High-volume senders or businesses with complex email marketing needs may require more robust solutions.
Wix vs. Other Email Marketing Platforms
Wix vs. Mailchimp
Mailchimp offers more advanced automation and segmentation features, plus better third-party integrations. However, it’s more expensive and requires learning a separate platform. Wix wins on simplicity and integration.
Wix vs. Constant Contact
Constant Contact provides superior customer support and more template options. Wix offers better value for money and seamless website integration.
Wix vs. ConvertKit
ConvertKit excels in automation and is preferred by content creators and bloggers. Wix is better for businesses that want everything in one place.
When to Choose Wix Email Marketing
Wix Email Marketing is ideal if you:
- Have a Wix website and want integrated tools
- Are a small to medium-sized business with straightforward email needs
- Value simplicity over advanced features
- Want to minimize monthly software costs
- You are just starting with email marketing
When to Look Elsewhere
Consider alternative platforms if you:
- Need advanced automation workflows
- Send high email volumes (over 50,000 per month)
- Require extensive third-party integrations
- Have complex segmentation requirements
- Prioritize maximum deliverability rates
Getting Started with Wix Email Marketing
Setting up email marketing on Wix is straightforward:
- Access the feature: Go to your Wix dashboard and select “Email Marketing.”
- Choose a template: Browse the template library and select one that matches your brand
- Customize your design: Use the drag-and-drop editor to personalize your email
- Build your contact list: Import existing contacts or create signup forms for your website
- Send your first campaign: Review, test, and schedule your email
Start with a welcome email to new subscribers, then gradually expand to newsletters and promotional campaigns.
Maximizing Your Email Marketing Success
Whether you choose Wix or another platform, success depends on following email marketing best practices:
- Write compelling subject lines that encourage opens
- Keep your content valuable and relevant
- Maintain a consistent sending schedule
- Always include clear calls-to-action
- Test different approaches and learn from your analytics
- Respect subscriber preferences and make unsubscribing easy
Making the Right Choice for Your Business
Wix Email Marketing offers a solid foundation for businesses seeking an integrated, user-friendly solution. While it may not have every advanced feature, it covers the essentials effectively and affordably.
The platform works particularly well for small businesses, local services, and online stores that want to maintain consistent branding across their website and email campaigns. The learning curve is minimal, and the cost savings can be significant.
Before making your decision, consider your long-term email marketing goals, budget, and technical requirements. If you’re already using Wix for your website, trying their email marketing tool is a logical next step. You can always migrate to a more specialized platform as your needs evolve.
Remember, the best email marketing platform is the one you’ll actually use consistently. Sometimes, simplicity and integration matter more than having every possible feature.
No Comments